We’re Y Sport. A ground-breaking sports strategy and sponsorship consultancy.

Our purpose is simple: to create meaningful connections between people, sport and brands.  We develop partnerships with integrity, leading to inclusive, profitable business and positive social change.

We're innovative and provocative.  We believe in the power and the good of sport. A higher profile for women’s sport.  More opportunities for everyone to support, play, coach, or volunteer.

We create new conversations and campaigns between sport and brand leaders that deliver tangible benefits for fans, for sport, and for business. 

Y Sport is led by Sally Horrox and Sally Hancock.  Similar names, shared interests, common values.

Sally Horrox  has a proven track record in sports strategy, and the commercial and professional development of women’s sport.  She has executive and non-executive board experience in sport, law and business, Sally blends commercial and legal acumen with a deep insight and knowledge of how sport works.

Sally Hancock has led from the front on driving greater accountability and strategic thinking in sponsorship, advising brands globally on effective strategy, planning and delivery. She was responsible for the Lloyds Banking Group London 2012 Partnership (voted the Most Successful UK Sponsorship of the Last 20 Years in 2013), and was named as one of the 50 Most Influential Women in Sport in 2015.  She’s also a kayaker, traveller, and lover of live music and the sea. 

Find out more about the Y team