Through our unique breadth and depth of skills and expertise we are able to take a distinctly fresh approach to the vast array of commercial and strategic issues and opportunities faced by sport and brands.

Highly experienced, original and impartial, we offer the perfect balance of strategic insight and growth strategy for our clients, together with the knowledge and ability to create and nurture exciting, influential commercial partnerships between sports, rights holders and leading brands.

We believe strongly in the power of sport to drive social change and are extremely proud of our significant role in developing a vastly improved profile for women in sport in recent years. We continue to develop this aspect of our passion and output as a specialist area


Our style is collaborative and inclusive. We love our work, are extremely proud of the close, trusted and progressive relationships we have with our clients.

Y Sport is led by Sally Horrox and Sally Hancock.  Similar names, shared interests, and common values.

Sally Horrox has a proven track record in sports strategy, and the commercial and professional development of sport. With executive and non-executive board experience in sport, law and business, Sally blends commercial acumen with a deep insight and knowledge of how sport works.

Sally Hancock has led from the front on driving greater accountability and strategic thinking in sponsorship, advising brands globally on effective strategy, planning and delivery. She was responsible for the Lloyds Banking Group London 2012 Partnership (voted the Most Successful Sponsorship of the Last 20 Years in 2013) and was named as one of the 50 Most Influential Women in Sport in 2015.