Sally Horrox                                               Managing Partner

I have 20 years’ experience of working at senior management and board level in sport and business, blending commercial and legal acumen with a deep insight and knowledge of how sport works. I develop strategy that works across the business - from grass roots and community sport to elite athletes and performance competition. I'm also experienced in international sport with FIFA World Cup and Commonwealth Games experience, and a qualified solicitor, working for 10 years’ in law and business before transitioning to sport. 

I have a proven track record in the commercial and professional development of women’s sport. I'm a non-executive director of England Netball, chair the Vitality Netball Super League Board and I'm also an advisor to the FA Women’s Football Board. Recent successes include the creation and expansion of the FA Women’s Super League with BT Sport, and the re-structuring and development of new commercial rights, sponsor and broadcast partnerships for women’s football, resulting in the quadrupling of BBC and BT Sport coverage.


Sally Hancock
Managing Partner

I have 25 years’ of experience at the forefront of strategic sponsorship thinking and am widely regarded as responsible for driving a greater strategic and accountable approach within the industry.  I've advised organisations worldwide on effective strategy planning, sponsorship design and delivery, was voted UK Sponsorship Personality of the Year in 2013, and named one of the Most Influential Women in Sport in 2015.

From 2007-2012, I was the Director of the Olympic and Paralympic Games at Lloyds Bank, responsible for the initial business assessment and negotiation of the first London 2012 partnership, and the full development and implementation of a five-year strategic plan. The Lloyds London 2012 Partnership won numerous awards including the accolade of the most successful UK Sponsorship of the Last 20 Years.  I also directed SSE’s partnership of the Glasgow 2014 Commonwealth Games, and was responsible for the strategy and delivery of SSE’s recent landmark, award-winning partnership with the Women’s FA Cup.  I'm also the non-executive Chair of Women in Sport.


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Tatjana Haenni                           Consultant

My background is in international sport – leading the development of women’s football for FIFA and UEFA over the past 20 years. Working internationally across many countries, I have witnessed the positive impact that grass roots sport and world class events can have on people, business and communities. Making the business case for investment in women’s sport is becoming easier, as the audience grows, and there is proven demand.

I have been involved in all aspect of football from grass roots, to the professional game and the commercial development of the sport, as well as advising on governance and leading committees. As the Deputy Director of the FIFA Women’s Football Division and the Head of Women’s Competitions I oversaw the organisation of the FIFA Women’s World Cup Germany 2011 and the FIFA Women’s World Cup Canada 2015. Digital and social media audience for these events surpassed the Tour de France and the Rugby World Cup.

As a former Swiss national player and avid sports fan, I have always promoted women’s football.  Earlier in my career, I worked for SAT.1 in Switzerland on their professional football live TV show. I am a UEFA qualified football coach and currently President of FC Zürich Frauen.