Our purpose is simple: to create meaningful connections between people, sport and brands.  We develop partnerships with integrity, leading to inclusive, profitable business and positive social change.

Why are we different? We're innovative and provocative.  Original and impartial. We believe in the power of sport to drive social change. The untapped value of women's sport.

We create new conversations amd campaigns between sport and brand leaders that deliver tangible benefits for fans, for sport and for business.  We challenge established thinking.

Y Sport is led by Sally Horrox and Sally Hancock.  Similar names, shared interests, common values.

Sally Horrox has a proven track record in sports strategy, and the commercial and professional development of women's sport.  She has executiev and non=exective board experience in sport, law and business, and blends commercial and legal acumen wiht a deep insight and knowledge of how sport works.

Sally Hancock has led from the front in driving greater accountability and strategic thinking in sponsorship, advising brands globally on effective strategy, planning and delivery.  She was responsible for the Lloyds Banking Group 2012 Partnership (voted the most successful UK Sponsorship of the Last 20 Years in 2013), and was named as one of the 50 Most Influential Women in Sport in 2015.