Road to SportAccord 2019: Shining a light on marketing’s new rules

'Road to SportAccord 2019: Shining a light on marketing’s new rules' Sally Hancock’s interview inside the latest issue of SportBusiness Review (pages 44-45). In Gold Coast, SportAccord will explore the future of big data and analytics. SportBusiness Review magazine subscribers can read it here: https://www.sportbusiness.com/2019/04/sportbusiness-review-april-2019/

Sally Hancock, Managing Partner at Y Sport

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