Women’s Football: Attributing Value Matters

Finally, in 2019, we can now say, without hesitation that Women’s Football has established itself as a valuable commercial property in its own right, distinct from the men’s game, with increased interest, coverage, attendance, profile and commercial partners. We’re delighed to have played our own small part in this, from bringing together the first major women’s sport partnership between SSE and The FA in 2015 for the Women’s FA Cup, to working with UEFA across Europe to help National Associations build on this interest, participation and commercial growth. It’s been a great journey!


Sally Horrox, Managing Partner