Sally Horrox discusses 10 years of the FA Women's Super League - currently #BarclaysFAWSL

Sally Horrox, formerly of The FA, was a key figure in the creation of the new Women’s Super League a decade ago this month when plans were first made public for a new licensed league, the first in football, and she recalls how a six-week feasibility study turned into a legacy that has seen the league go strength to strength, but with several major bumps along the way.

Read the full article on Our Game Magazine: https://www.ourgamemag.com/2019/11/15/sally-horrox-discusses-10-years-of-the-fa-womens-super-league/

Sally Horrox, Managing Partner at Y Sport

Y Sport at the #EqualitySummit during the FIFA Women's World Cup 2019 in France

I was so pleased to be invited to take part in a very timely and fantastic panel at the #EqualitySummit during the FIFA Women's World Cup 2019 in France, discussing professionalisation, commercialisation, and the opportunity and challenge in women’s football. We had an exceptional panel of brilliant leaders in football: Tatjana Haenni - Head of Women's Football, Swiss Football Association, Becca Roux - Executive Director for the USWNT Players Association, and Amanda Vandervort - former VP of Fan Engagement at Major League Soccer.

More info on the event here: https://www.active.com/lyon/equal-playing-field-the-equality-summit-2019

Sally Horrox

Sally Horrox, Managing Partner at Y Sport

Women’s Football: Attributing Value Matters

Finally, in 2019, we can now say, without hesitation that Women’s Football has established itself as a valuable commercial property in its own right, distinct from the men’s game, with increased interest, coverage, attendance, profile and commercial partners. We’re delighed to have played our own small part in this, from bringing together the first major women’s sport partnership between SSE and The FA in 2015 for the Women’s FA Cup, to working with UEFA across Europe to help National Associations build on this interest, participation and commercial growth. It’s been a great journey!

https://www.sportbusiness.com/2019/09/womens-football-attributing-value-matters-sally-horrox-y-sport/

Sally Horrox, Managing Partner

Y Sport delighted to be working with Cheshire County FA and partners to deliver a £70m North West football hub

We are delighted to be working with @Cheshire_FA and partners to deliver this £70m North West football hub – an integrated facility with a focus on best in class provision for the women’s game.  It will be the first of its kind in the UK and a massive step forward for women’s football. @Cheshire_FA is in discussion with a @FAWSL club to develop this unique community and professional football environment. #Vision2020 #ChangingLives

Full story here: http://www.cheshirefa.com/news/2018/may/15/vision-2020

Sally Horrox, Managing Partner at Y Sport

Global Women’s Football Expert Joins Y Sport Leadership Team

Leading strategic sport and brand consultancy Y Sport has added global women’s football expert Tatjana Haenni to its leadership team with a key focus on the expansion and development of the consultancy’s work across women’s sport and international football.

Previously Head of Women’s Football at FIFA between 1999 – 2017, Tatjana has over 20 years’ experience of working at the top of international football. Her football career started on the Swiss National Women’s Team before a move into coaching, then into UEFA and FIFA in various senior management and board roles. During her time at FIFA, Tatjana oversaw the organisation of the FIFA Women’s World Cup Germany 2011, the FIFA Women’s World Cup Canada 2015 and a number of FIFA Women’s Football Committees. Tatjana is currently President of FC Zürich Frauen.

Sally Horrox, Founding Partner of Y Sport commented, “We are absolutely delighted that Tatjana is joining our team. We’ve had a phenomenal first year and Tatjana is a perfect fit in terms of her skills, experience and ability to further strengthen our business, whether that be acting for clubs, leagues, international federations or brand partners. Tatjana also brings a wealth of experience bidding for, creating and delivering major sports events which will complement our existing business‘’.

Tatjana added, ”I am very excited to be joining Y Sport, I have a huge amount of respect for Sally Hancock and Sally Horrox and look forward to playing a key role in helping them accelerate the growth of their international business“.

Y Sport launched in April 2016, founded by two industry leaders Sally Hancock and Sally Horrox. The consultancy has grown swiftly in this time and developed a strong reputation for providing original and impartial advice to global brands, broadcasters and right holders across elite and grassroots sports, with a particular belief and interest in the value of women’s sport.

With a client base that includes UEFA, SKY, TSB and Nissan, Y Sport also works closely with a number of federations and right holders.