commercial

Y Sport at SPORTO 2019 in November 2019, Slovenia

We’re really pleased to be speaking at the 15th edition of SPORTO 2019 in Slovenia. It’s one of the best European sports marketing and sponsorship conferences in our view, bringing together brands, rights holders, agencies, event organisers, and athletes from across Europe. We’ll be joined by John Allert - Managing Director of McLaren Pro Cycling, and Board Director of McLaren Racing, Marzena Bogdanowicz - Head of Marketing and Commercial, Women’s Football, The FA, and Guy-Laurent Epstein - Marketing Director of UEFA Events S.A.

Check the SPORTO chat with Sally Hancock: https://sporto.si/en/sporto-chat-sally-hancock-y-sport/

More information on SPORTO 2019 here: https://sporto.si/en/

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Sally Hancock and Sally Horrox, Managing Partners at Y Sport

Y Sport at the #EqualitySummit during the FIFA Women's World Cup 2019 in France

I was so pleased to be invited to take part in a very timely and fantastic panel at the #EqualitySummit during the FIFA Women's World Cup 2019 in France, discussing professionalisation, commercialisation, and the opportunity and challenge in women’s football. We had an exceptional panel of brilliant leaders in football: Tatjana Haenni - Head of Women's Football, Swiss Football Association, Becca Roux - Executive Director for the USWNT Players Association, and Amanda Vandervort - former VP of Fan Engagement at Major League Soccer.

More info on the event here: https://www.active.com/lyon/equal-playing-field-the-equality-summit-2019

Sally Horrox

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Sally Horrox, Managing Partner at Y Sport

Investment in women’s sport is growing, but has it reached the point of financial independence?

We’ve been advocating and campaigning for increased financial backing for women’s sport here at Y Sport since we started, and we've been delighted to see so many brands step up to the plate in 2019. Sally Horrox discusses this progress in SportBusiness: Investment in women’s sport is growing, but has it reached the point of financial independence? Feedback and comments welcome!

Read the full article here: https://www.sportbusiness.com/2019/06/investment-in-womens-sport-is-growing-but-has-it-reached-the-point-of-financial-independence/

W Series at Hockenheimring on May 03, 2019 in Hockenheim, Germany (Matthias Hangst/Getty Images)

W Series at Hockenheimring on May 03, 2019 in Hockenheim, Germany (Matthias Hangst/Getty Images)

Sally Horrox, Managing Partner at Y Sport

Women’s Football: Attributing Value Matters

Finally, in 2019, we can now say, without hesitation that Women’s Football has established itself as a valuable commercial property in its own right, distinct from the men’s game, with increased interest, coverage, attendance, profile and commercial partners. We’re delighed to have played our own small part in this, from bringing together the first major women’s sport partnership between SSE and The FA in 2015 for the Women’s FA Cup, to working with UEFA across Europe to help National Associations build on this interest, participation and commercial growth. It’s been a great journey!

https://www.sportbusiness.com/2019/09/womens-football-attributing-value-matters-sally-horrox-y-sport/

Sally Horrox, Managing Partner

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