women's sport

Global Women’s Football Expert Joins Y Sport Leadership Team

Leading strategic sport and brand consultancy Y Sport has added global women’s football expert Tatjana Haenni to its leadership team with a key focus on the expansion and development of the consultancy’s work across women’s sport and international football.

Previously Head of Women’s Football at FIFA between 1999 – 2017, Tatjana has over 20 years’ experience of working at the top of international football. Her football career started on the Swiss National Women’s Team before a move into coaching, then into UEFA and FIFA in various senior management and board roles. During her time at FIFA, Tatjana oversaw the organisation of the FIFA Women’s World Cup Germany 2011, the FIFA Women’s World Cup Canada 2015 and a number of FIFA Women’s Football Committees. Tatjana is currently President of FC Zürich Frauen.

Sally Horrox, Founding Partner of Y Sport commented, “We are absolutely delighted that Tatjana is joining our team. We’ve had a phenomenal first year and Tatjana is a perfect fit in terms of her skills, experience and ability to further strengthen our business, whether that be acting for clubs, leagues, international federations or brand partners. Tatjana also brings a wealth of experience bidding for, creating and delivering major sports events which will complement our existing business‘’.

Tatjana added, ”I am very excited to be joining Y Sport, I have a huge amount of respect for Sally Hancock and Sally Horrox and look forward to playing a key role in helping them accelerate the growth of their international business“.

Y Sport launched in April 2016, founded by two industry leaders Sally Hancock and Sally Horrox. The consultancy has grown swiftly in this time and developed a strong reputation for providing original and impartial advice to global brands, broadcasters and right holders across elite and grassroots sports, with a particular belief and interest in the value of women’s sport.

With a client base that includes UEFA, SKY, TSB and Nissan, Y Sport also works closely with a number of federations and right holders.