Investment in women’s sport is growing, but has it reached the point of financial independence?

We’ve been advocating and campaigning for increased financial backing for women’s sport here at Y Sport since we started, and we've been delighted to see so many brands step up to the plate in 2019. Sally Horrox discusses this progress in SportBusiness: Investment in women’s sport is growing, but has it reached the point of financial independence? Feedback and comments welcome!

Read the full article here: https://www.sportbusiness.com/2019/06/investment-in-womens-sport-is-growing-but-has-it-reached-the-point-of-financial-independence/

W Series at Hockenheimring on May 03, 2019 in Hockenheim, Germany (Matthias Hangst/Getty Images)

Sally Horrox, Managing Partner at Y Sport

Y Sport talking women's sport at the Sports Decision Makers Summit, July 2019

I was delighted to take part in a brilliant conversation on sponsorship in women's sport at the Sports Decision Makers Summit, along with some great friends and experts, including Kelly Simmons MBE - The FA’s Director of the Women's Professional Game, Steve Day - VP Sponsorship, Brand and Product Marketing at Visa, and Matthew Glendinning - SportBusiness Editor.

Watch the video highlights below, and feedback and comments welcome!

Sally Horrox

Women’s Football: Attributing Value Matters

Finally, in 2019, we can now say, without hesitation that Women’s Football has established itself as a valuable commercial property in its own right, distinct from the men’s game, with increased interest, coverage, attendance, profile and commercial partners. We’re delighed to have played our own small part in this, from bringing together the first major women’s sport partnership between SSE and The FA in 2015 for the Women’s FA Cup, to working with UEFA across Europe to help National Associations build on this interest, participation and commercial growth. It’s been a great journey!

https://www.sportbusiness.com/2019/09/womens-football-attributing-value-matters-sally-horrox-y-sport/

Sally Horrox, Managing Partner

Global Women’s Football Expert Joins Y Sport Leadership Team

Leading strategic sport and brand consultancy Y Sport has added global women’s football expert Tatjana Haenni to its leadership team with a key focus on the expansion and development of the consultancy’s work across women’s sport and international football.

Previously Head of Women’s Football at FIFA between 1999 – 2017, Tatjana has over 20 years’ experience of working at the top of international football. Her football career started on the Swiss National Women’s Team before a move into coaching, then into UEFA and FIFA in various senior management and board roles. During her time at FIFA, Tatjana oversaw the organisation of the FIFA Women’s World Cup Germany 2011, the FIFA Women’s World Cup Canada 2015 and a number of FIFA Women’s Football Committees. Tatjana is currently President of FC Zürich Frauen.

Sally Horrox, Founding Partner of Y Sport commented, “We are absolutely delighted that Tatjana is joining our team. We’ve had a phenomenal first year and Tatjana is a perfect fit in terms of her skills, experience and ability to further strengthen our business, whether that be acting for clubs, leagues, international federations or brand partners. Tatjana also brings a wealth of experience bidding for, creating and delivering major sports events which will complement our existing business‘’.

Tatjana added, ”I am very excited to be joining Y Sport, I have a huge amount of respect for Sally Hancock and Sally Horrox and look forward to playing a key role in helping them accelerate the growth of their international business“.

Y Sport launched in April 2016, founded by two industry leaders Sally Hancock and Sally Horrox. The consultancy has grown swiftly in this time and developed a strong reputation for providing original and impartial advice to global brands, broadcasters and right holders across elite and grassroots sports, with a particular belief and interest in the value of women’s sport.

With a client base that includes UEFA, SKY, TSB and Nissan, Y Sport also works closely with a number of federations and right holders.